The biggest talent show, Talentology 2020 puts young creative talent on the spotlight

Nationwide competition puts young talent of mixed nationalities on the spotlight and attracts over 15,000 entries annually

Mushrif Mall is launching the 4th edition of the annual Talentology 2020, the biggest talent show in Abu Dhabi that is renowned to support young talent in building their confidence and stimulating growth in the creative industry.

Registration for entries are open from 1st January to the 15th of January 2020 online on From the 12th of February, the profiles will be posted on a website and online voting closes on February 28th at midnight.

There are two age categories for the competition – 9 to 14 years (for kids) and age 15 and above (adults) and participants can upload their talent details which mall management along with Event Company will scrutinise to select 700 entries. Twelve finalists will then be further selected and informed following which an AV company will make a portfolio for finalists.

There will be kids live performances on the 27th February and adults live performances on the 28th of February where finalists will be performing on stage in the evenings from 6pm to 9pm.

Selected twelve contestants will again perform at the grand finale on the 29th of February showcasing various artistic performances and judged for appropriate artistic attire, stage presence and presentation when the winners will be announced.

According to Aravind Ravi Palode, Mall Manager of Mushrif Mall, “As an annual event, Talentology is a brainchild of Mushrif Mall that provides our younger generation a platform to showcase their talent, build their confidence and brings the community together to celebrate the diversity and ingenuity of our children.”

“By motivating young talent to explore the realms of performing arts, artistic design, robotics, virtual reality and other creative mediums, we help develop their talent further, offer support to winning entrants and celebrate their achievements,” continued Aravind.

Talentology attracts over 10,000 registrations from mixed nationalities but only 18 finalists are selected with three winners. The grand finale winners receive AED 5,000/- worth of mall vouchers and all finalists will get AED 1,000/- mall vouchers. Talentology is an energy packed competition organised by Mushrif Mall for talented youth with a passion for success. The Mall recognizes the role the young play in society and Talentology helps promote unity in the community, assists in gaining self-confidence and provides an unforgettable experience of being part of a memorable event. 

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