A Conversation with Alberto Torner, Head of Ariston Group in the Middle East, Turkey, and Caucasus
By Shereen Shabnam
In the realm of sustainable heating solutions, Ariston Group stands as a beacon of innovation, leading the charge towards a greener future. With a legacy spanning decades, the company has established itself as a global leader in the realm of water heating and space heating, components, and burners.
At the helm of Ariston Group in the Middle East, Turkey, and Caucasus, is Alberto Torner, a stalwart visionary who has steered the company towards new horizons.
Alberto Torner’s journey in the Middle East is nothing short of remarkable. For nearly two decades, he has championed Ariston’s cause in the region. “Ariston has been present in the Middle East since the 1970s, but it’s in the last 15 years that we’ve truly expanded our footprint,” Alberto reflects.
His team’s true dedication and determination have surely contributed significantly to Ariston’s enduring success in the region.
In an era that is characterized by environment consciousness, Alberto is keenly attuned to the evolving trends in the industry. “Our focus is on offering sustainable and green products,” he shares. The Middle East, with its distinctive challenges, demands solutions that conserve energy while meeting growing demands.
Alberto explains, “Areas like Marina Hill are pushing for more sustainable options. We aim to provide products that are not only environmentally friendly but also minimize electrical load.” Ariston’s commitment to its diverse clientele is evident in its approach.
“Customization is the key,” Alberto emphasizes. Addressing the unique needs of various sectors, Ariston offers a wide range of products. Alberto elaborates, “From solar systems to heat pumps, low kilowatt electric storage, and electric instantaneous units, we cater to a diverse array of requirements.” The comprehensive product portfolio ensures that every sector, from institutions like DEWA to commercial establishments, finds tailored solutions that align with their objectives.
Alberto’s passion shines through as he delves into the intricacies of Ariston’s technologies. One such innovation is the heat pump. “With a heat pump, you can save up to 80% of electrical consumption,” he enthuses.
Unlike traditional methods, heat pumps harness ambient air to warm water, offering an energy efficient alternative. “It is basically reverse technology, similar to air conditioning,” Alberto explains. The result is a game-changer in sustainable Water Heating solutions.
We note that Ariston’s commitment extends beyond product innovation. “We provide 24/7 after-sales service,” Alberto assures. In an industry where reliability is paramount, Ariston stands out by addressing customer concerns promptly.
“Our technicians and engineers ensure that end users and contractors receive unparalleled support,” he adds, highlighting the brand’s dedication to customer satisfaction.
Recognizing the vital role plumbers play in the industry, Ariston Middle East introduced the myAriston Rewards program. “It’s a unique initiative,” Alberto notes proudly. The program rewards plumbers and small facility managemnt organizations with a range of benefits.
“We want to thank them for their support over the decades,” Alberto expresses, reflecting Ariston’s commitment to nurturing valuable partnerships.
Looking ahead, Alberto Torner is resolute in Ariston’s commitment to excellence. “We are focused on maintaining our leadership and supplying high-quality products,” he affirms. Despite market challenges, Ariston remains steadfast in its dedication to providing premium solutions.
“Our 2030 Vision drives us to exceed expectations and deliver an excellent experience to our loyal customers,” Alberto concludes, exemplifying the company’s unwavering dedication to a sustainable and prosperous future.
As the Ariston Group continues to redefine sustainable Water Heating Solutions, Alberto Torner’s leadership and passion propel the company towards new heights.
With an unyielding commitment to innovation, customer satisfaction, and environmental responsibility, Ariston Group stands as a true pioneer in its field.
