We recently ventured into Italy to witness Automobili Lamborghini launch its third model, the Lamborghini Urus. The Lamborghini Urus is the first Super Sport Utility Vehicle and hence creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.
The Lamborghini Urus stays true to the Lamborghini DNA in terms of design, performance, driving dynamics and emotion and is drivable every day in a range of environments. It is in other words a powerful luxury SUV with a super sports car dynamism that can be enjoyed by both driver and passengers.
Its low-line coupé styling and commanding road position gives it a super car look and feel but once we got in and, it felt comfortable with a higher ground clearance and the luxurious space inside is coupled with the latest technologies.
The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments.
The Lamborghini Urus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.
The driving modes to select from include the Strada, Sport, Corsa, Neve, Terra and Sabbia and there offers a more enhance drive experience on road, track, sand, snow etc.
The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp.
The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h. This makes it the fastest SUV available on the market.
The Lamborghini URUS is built in an entirely new factory using the latest robotic manufacturing technology to work in tandem with the human workers on the floor and where we were for the launch event.
