Mokobara, the design-led travel and lifestyle brand built for everyone who is always #GoingPlaces is hosting Soft Serve Summer, a one-day pop-up experience at Knot Bakehouse, Jumeirah on Saturday, 11th July 2026, from 10am to 6pm. Think free swirls, Y2K energy, instant keepsakes, and a limited merch drop. This is the summer activation Dubai did not know it needed.
The event is the brand’s way of bringing its latest limited edition to life in the most unexpected, joyful way possible. The Soft Serve Summer Limited Edition introduces the Transit Wave luggage series in the summer colourways, shades that capture the colour of a summer that gets away with everything. Soft and confident all at once, these colourways anchor the entire summer campaign and run as a thread through every touchpoint of this activation.
What to Expect
● Free Soft Serve for Everyone: Every single guest who walks into Knot Bakehouse on the day gets a complimentary swirl or drink, inspired by the collection’s summer palette of pink, blue, and white. No minimum spend, no ticket required. Just show up.
● Going Places Sticker Cart: Mokobara will have its very own sticker cart on-site, offering guests free Going Places sticker sheets to take home. A little piece of the brand, designed to travel with you.
● Exclusive Merch Drop for 30 Lucky Guests: 30 lucky guests will walk away with an exclusive Mokobara x Knot Bakehouse collab t-shirt, a limited edition keepsake that captures the spirit of the day. Very Y2K, very summer.
● Instant Photo Prints: Capture your soft serve moment and walk away with a branded Mokobara photo print. A keepsake as good as the day itself.
● Gift With Purchase: All purchases of AED 1,500 and above on the day come with an exclusive Mokomini, available for this activation only.
● 15% OffAll Website Purchases: Shop the full Mokobara collection at mokobara.ae and enjoy an exclusive 15% discount, valid on the day for all purchases.
● The Summer of Y2K: Soft Serve Summer is not just a product. It is a full summer mood. Everything about this activation, from the colourways to the swirls to the merch, is a love letter to the Y2K summers we grew up on, reimagined for a generation that is always Going Places.
● The Transit Wave Collection: The Soft Serve Summer campaign is built entirely around the Transit Wave series in the summer colourway, available in Cabin, Check-in, Check-in Large, and luggage sets. Lightweight and functional by design, the Transit Wave is part of Mokobara’s TRANSIT line, built for travellers who want their luggage to do the heavy lifting without the heaviness. The limited ‘Excuse Me’, ‘Still Loading Broadway’, and ‘Shy Blue’ colourways are a limited edition.
