Jacob & Co. and Ohana Development Unveil Billion-Dirham Beachfront Masterpiece in the UAE
Shereen Shabnam
In a dazzling fusion of haute horology and high-end real estate, Ohana Development and the iconic Jacob & Co. have unveiled a landmark luxury development that’s poised to redefine elite coastal living in the UAE. Revealed at a high-profile launch at Emirates Palace Mandarin Oriental, the Jacob & Co. Beachfront Living by Ohana signals a new chapter in curated lifestyle experiences, where every detail is engineered with artistry, legacy, and distinction.
Valued at an impressive AED 4.7 billion (USD 1.3 billion), the development emerges not merely as a residential destination, but as a monumental statement in lifestyle branding. Nestled along the Al Jurf coastline between Abu Dhabi and Dubai, the property enjoys seamless proximity to major international airports and regional landmarks, offering exclusivity without sacrificing connectivity.
The project introduces 457 limited-edition residences, including signature apartments, villas, penthouses, Sky Mansions, and ultra-exclusive beachfront mansions. Each home captures the rhythm of the sea with flowing architectural forms, expansive layouts, and breathtaking views. Starting from AED 22 million, the penthouses offer sweeping 180-degree vistas, while the Sky Mansions, priced from AED 77 million, deliver 360-degree panoramas, private elevators, and unmatched seclusion.
For those with a taste for tailored luxury, the fully customisable 3- to 6-bedroom villas feature tranquil natural reserve or canal-facing views, with private pools and expansive outdoor spaces. At the pinnacle of indulgence, the beachfront mansions showcase uninterrupted sea views, setting a new benchmark in regional coastal real estate.
At the heart of the community lies a defining statement: a 10-meter-wide ceiling art timepiece designed by Jacob & Co.—the largest of its kind globally. Suspended in the grand atrium, this architectural marvel replaces the traditional chandelier, symbolising a space where luxury is not just seen, but experienced.
The collaboration between Ohana and Jacob & Co. is not a traditional branding exercise; it is a full-sensory design and lifestyle integration. “We are crafting a destination—a seaside haven where curated experiences, timeless elegance, and natural tranquillity converge,” said Husein Salem, CEO of Ohana Development, during the launch. His vision is echoed by Jacob Arabo, Chairman and Creative Director of Jacob & Co., who described the project as “a tribute to coastal artistry where visionary design meets the allure of the sea.”
Pushing the limits of branded living, the development also introduces a world-first concept: the Jacob & Co. Social Club. This elite community hub includes a branded Seafront Cigar Lounge, a curated Watch Gallery, rotating art exhibitions, and an executive business centre—all accessible exclusively to residents. Adjacent to the residences, the Jacob & Co. Beach Club further elevates seaside luxury with fine dining, experiential mixology, and a cosmopolitan beachfront atmosphere.
Beyond the glamour, the project’s setting adds rare ecological depth. Surrounded by a protected natural reserve, residents live amidst wildlife and biodiverse landscapes, offering a serene backdrop to a lifestyle defined by beauty and balance.
Slated for completion in Q2 2028, Jacob & Co. Beachfront Living by Ohana is already attracting global attention. It is positioned to become one of the UAE’s most prestigious addresses and a landmark example of how real estate, luxury branding, and lifestyle storytelling can intertwine to deliver something truly timeless.
