‘Pakistan – The Hidden Treasure’ Expo 2020 campaign launched on Independence Day at Burj Khalifa

Pakistan has launched its campaign “Pakistan – The Hidden Treasure” related to its Pavilion in Expo 2020 on Pakistan’s Independence Day in Dubai with impressive dance performances and Pakistan flag unveiling on Burj Khalifa.

While the crowd gathered at the Dubai Fountain area of Burj Khalifa in the evening to see Pakistan’s flag on the world’s tallest building, and after the national anthem, they were surprised to witness contemporary cultural performances with high energy moves and dances on a national song “Hum Aik Hain” (We are One) giving a quick peek into Pakistan’s participation in Expo2020 Dubai.

The performance was also a dedication to Expo 2020 Dubai’s vision of Connecting Minds, Creating the Future. It carried well-integrated messages as the nation plans to showcase its vast opportunities in tourism, commerce & investment to the global audiences during the six-month-long mega expo.

The Pakistan Pavilion is designed to leave a lasting impact on the visitors by inspiring them through a poetic narrative on the past, present and future revealing its rich history, culture and traditions, as well as the potential and possibilities for the future.

The audience at the Burj Khalifa were enthralled with the impressive campaign launch by Pakistan. The view the video please click here.

For continuous updates and further details on Pakistan’s participation in Expo2020 stay connected to the Pakistan Pavilion website and social media handles.

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