McArthurGlen Group, Europe’s leading owner, developer, and manager of designer outlets recently concluded a successful sales mission in the UAE. The company currently manages 26 designer outlets across 10 countries, namely Austria, Belgium, Canada, France, Germany, Greece, Italy, the Netherlands, Spain, and the UK.
With 695,000 square meters of retail space, McArthurGlen caters to over 90 million fashion-loving customers delivering total portfolio revenues of over 4.5 billion euros a year. The company is planning its on-going expansion with two new designer outlets in Paris-Giverny (France) and Remscheid (near the German cities of Cologne and Düsseldorf).
The goal of the sales mission was to better understand the nuances of the UAE market, especially in the wake of the pandemic. The meeting was scheduled with the heads of 12 outbound companies.
The Middle East is one of the largest fastest-growing outbound travel markets across the world. The two top criteria searched by Middle East travellers include shopping and entertainment for children in any leisure destination.
More importantly, Europe has been a stronghold shopping destination over the summer for Middle Eastern travellers. These travellers are looking for holidays that are leisurely and personalized, especially at dedicated facilities like shopping outlets.
The Middle East activation was led by Gulio Leporatti, Head of Tourism-Marketing and Sales, at McArthurGlen Group. He spoke about establishing the Group’s presence in the Middle East market in 2021 and their partnership with Buzz Travel Marketing to helping in establishing relationships with the best tour operators and travel agent networks in the Middle Eastern markets.
With 695,000 sq. m., of retail space, McArthurGlen caters to over 90 million fashion-loving customers, delivering total portfolio revenues of over €4.5 billion per year. The company is planning its ongoing expansion with two new designer outlets in Paris-Giverny (France) and Remscheid (near the German cities of Cologne and Düsseldorf).
Gulio mentions their unique selling point would be to create tailored packages for the steady stream of visitors from the Middle Eastern markets already familiar with McArthurGlen. Being in the Middle East reinforces their position to reach out to the customers at the source.
According to Mr. SanJeet, CEO, Buzz Travel Marketing ME, the UAE is the second biggest source market for outbound travel from the Middle East, led by Saudi Arabia, with business and luxury outbound travellers being a combination of locals and expats. This is followed by Qatar, which is progressing towards sustained economic growth through long-term diversification.
Some of the travel partners briefed on McArthurGlen included Al Naboodah Travel & Tourism Agencies LLC, Cozmo Travels, Deira Travel & Tourism, SNTTA Travel & Tours, Sharjah Airport Travel Agency (SATA), ANTA Travel, Airlink International UAE, Al Rostamani Travel & Holidays, ITL World, ATS Travel, Bin Ham Travel and Omeir Travels.
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