In a UAE first, leading British retailer Marks & Spencer, operated by the Al-Futtaim Group has launched Picard into its food hall – France’s famous frozen food brand.The inspirational new range is set to well and truly elevate the culinary taste buds! The show-stopping collection, all at brilliant value features delicious canapés to high quality classics – think Leek Pies made with crème fraîche, eggs and rich cream cheese, to indulgent desserts such as the Chocolate Fondant, which is as delicious as a homemade recipe.
Marks & Spencer is focused on growing its overall food ranges and broadening its choice for customers, with convenient dishes for busy families, all with the same Marks & Spencer great quality that customers know and love. The Picard range complements the brand’s much-loved frozen collection and is set to excite customers with something delicious and different to add to their weekly shop with the very best in authentic French cuisine.
Picard is the frozen food leader in France for a reason. Since 1973, it’s been the go-to shop for those who love spending time perfecting their cooking skills, to those who are time-pressed. Known as France’s “best kept secret”, frozen food really doesn’t get better than this. This new collection has been specially selected and features over 95 French meals, sides, canapés, desserts, and bakery treats from Picard’s customer favourites. Whether one is planning a mid-week lunch or a show-stopping dinner, Picard has plenty of inspiration.
Nick Batey, General Manager, Marks & Spencer MENA said, “Picard is one of France’s most loved brands so we’re delighted that it will be launching in the UAE for the very first time exclusively at Marks & Spencer. For French foodies, Picard is so much more than frozen food, it’s known for exceptionally mouth-watering dishes that taste so good you would never believe they weren’t homemade. Offering our customers delicious food and inspiring choice is at the heart of what we do, and Picard is a great addition to our food range, perfectly complementing our existing offering and giving the customer something deliciously different. Like Marks & Spencer, Picard holds long standing relationships with local farmers, and they source the very best ingredients mainly from France. We’ve specially selected 95 amazing products from the Picard range that we just know our Marks & Spencer customers will love.”
Emmanuelle Bach-Donnard, Brand, Digital, Customer Experience and International Director at Picard said: “I am delighted with this new partnership and to be able to introduce the Picard brand and its products to customers in the UAE. Picard shares with Marks & Spencer and Al-Futtaim a taste for gourmet and quality products, and this is a significant addition to the frozen food offer already available in Marks & Spencer stores. We want to cater for our new customers at any time of the day, from breakfast to dinner, thanks to products we carefully selected for them and have a wide selection of meals including veggie and healthy options plus more.”
Shop the range exclusively in Dubai Festival City Mall, Mall of the Emirates, Dubai Mall, Yas Mall and the M&S Food application.
The French Breakfast Fix
Marks & Spencer is the perfect destination to get a breakfast everyone will love. Set yourself up for the day with Picard’s brilliant breakfast ideas for the whole family. Ranging from crispy Mini Apple Rolls and mouth-watering Crêpes, to delicious Milk Pancakes, anyone will be spoilt for choice.
6 Crêpes Frozen AED 19
Six whole milk crêpes to delight all gourmets. Pan-fry for a few minutes, then garnish with M&S jam
6 Whole Milk Pancakes AED 14
Six whole milk pancakes to delight all food lovers. Pan-fry for a few minutes, then garnish with M&S honey
8 Mini Apple Rolls AED 19
Between croissant and apple turnover, these mini breads are a must-try. 100% French ingredients, no food additives, or artificial colourings.
The Picard range is designed to be easy to prepare for maximum convenience, making it ideal for weekday lunches. Whether one is looking for healthy veggie options or hearty tasty pastas, there are dishes to delight every palate.
Sweet Potato Organic Bulgur AED 25
This vegetarian and organic dish mixes sweet potato, bulgur, spinach, broad beans and goat cheese with an herb sauce
Veggie Lasagne AED 25
With durum wheat and green lentil flour pasta and flavourful vegetables, this lasagne is like no other
Organic Ratatouille Mix AED 25
Cultivated on the sunny lands of Italy, these vegetables are rigorously selected. Find the colours, tastes, and flavours of the Mediterranean in these vegetables and the spicy onion and garlic sauce
Made with authentic ingredients, the Picard range does all the hard work when it comes to making dinner, which means that families can discover a different dish every night of the week. From golden gourmet Veggie Sticks and Mashed Potato topped with truffle, to Plant-Based Meats developed with flavour in mind, dinner couldn’t be served quick enough.
Veggie Sticks AED 25
For those looking for dinner inspiration, serve these delicious Veggie Stickswith a salad, sautéed crunchy vegetables or mash
Plant-Based Meats AED 25
What if this plant-based mince reinvented the burger! Made from a blend of wheat and button mushroom proteins,these tasty Plant-Based Meats promise very impressive flavours
Mashed Potato with Black Truffle AED 29
This mashed potato is seasoned with chopped truffle. An exceptional sidedish for dinner nights in
The Perfect Occasion
With family and friends now being able to meet, Marks & Spencer is on hand with its wide selection of finger food to make every moment special. Picard picks everyone can enjoy include cheesy Breaded Mozzarella Sticks to moreish Goats Cheese & Spinach Pastries, which taste just as good as they look.
Breaded Mozzarella Sticks AED 19
These sticks are garnished with a mixture of mozzarella andemmental, covered with golden breadcrumbs
Goats Cheese & Spinach Pastry AED 27
A starter consisting of 4 basket-shaped puff fresh goat cheeses. To be enjoyed hot on a bed of salad
Leek Tarts AED 19
These 2 individual leek pies on a pastry base are made with crème fraîche, eggs and creamcheese. Rich with white and green leeks, they are perfect as a starter or for a light but gourmet dinner
Renowned for its mouth-watering sweet treats, Marks & Spencer is expanding its offering with the latest Picard range. Whether it’s sneaking another of the utterly indulgent Eclairs into your mouth, warming up a Chocolate Pastry as a mid-morning coffee break, or cutting a generous slice of the decadent Tatin Tart after dinner, Marks & Spencer has you covered.
Raspberry Pure Sélect AED 29
The raspberry sorbet from the Pure Sélection range will delight lovers of this delicate fruit. Prepared from selected raspberries of the Willamette variety
12 Tasty Mini Eclairs AED49
With a high colour and flavour, these 12 mini eclairs revisit the classics. Under their coloured frosting are hidden delicious pistachio, raspberry, chocolate, and orange blossoms flavours
Chocolate Fondant AED 35
This brand-new chocolate cake will delight everyone and takes just 1min 30 to prepare in the microwave. Perfect for an indulgent snack, you can also serve it as a dessert, accompanied by M&S custard or a scoop of vanilla ice cream
Chocolate Pastry AED 69
This chocolate pastry has all the ingredients to seduce your guests. This fine pastry is the perfect chocolate crunch and almond biscuit
Raspberry Tart AED 30
Tasty whole raspberries accompanied by a melting raspberry jelly are placed on a crispy pure butter shortbread. Serve it with a scoop of nougat ice cream drizzled with a raspberry coulis
Tarte Tatin AED 39
Apple wedges slightly caramelised and covered with a pure butter shortbread. Top with M&S custard or with a scoop of vanilla ice cream