Line Investments & Property LLC malls in Abu Dhabi and Al Ain join ‘RAD Winter Season campaign

Shopping malls in Lulu Group’s Line Investments & Property LLC portfolio in Abu Dhabi and Al Ain have planned exciting events and attractive sales during the RAD Winter’ campaign in collaboration with DCT Abu Dhabi from 26th December 2019 to 8th February 2020.

The participating malls in the RAD Winter Season Campaign include the Al Wahda Mall, Mushrif Mall, Khalidiya Mall, Al Raha Mall, Mazyad Mall and Souk Madinat Al Zayed in Abu Dhabi plus the Barari Outlet Mall and Al Foah Mall in Al Ain.

Mr. Wajeb Al Khoury, Director of Line Investments and Property LLC said, “Our RAD campaigns entice shoppers to the mall and leads to a higher footfall as we deliver the best shopping, dining, events and promotions across our malls in Abu Dhabi and Al Ain. During the RAD winter sales, mall patrons will also enjoy irresistible offers, special discounts and win prizes in our malls as part of the promotion.”

“As part of our ongoing commitment to provide unparalleled retail offerings and experiences to the capital’s residents and visitors, we are launching the Retail Abu Dhabi Winter Season, anchored by a unique programme which will give shoppers a once-in-a-lifetime opportunity to own exclusive items for the price they want,” said Ali Hassan Al Shaiba, Executive Director of Marketing and Communications at DCT Abu Dhabi. “This will be in addition to the wonderful shopping experience that customers will enjoy as part of the festive offers that over 1,000 retailers will provide this winter season.”

For every AED 200 spent at any of the malls, customers of Line Investments Property LLC malls will have access to the “Global Pool’ of prizes by visiting and registering online. Customers stand to select prizes of their choice and bid after validating their spend at the Mall’s customer service desk and getting the number of bids they can activate based on their spend. Winners will be selected via a randomizer.

The malls under the Line Investments & Property portfolio will further enhance the campaign with exceptional retail experiences and events.

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