With more than 80% of exhibiting brands representing international markets across Asia-Pacific, Europe, the Americas, Africa and the Middle East, the 3-in-1 event connected the global travel industry in Singapore. Co-located with MICE Show Asia and Travel Tech Asia, the 19th edition explored the future of human-centred travel, introduced new initiatives and marked the launch of ITB Asia Select, with Indonesia as its first market.
ITB Asia 2026 successfully concluded today after three days of business, networking and knowledge exchange at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore. Asia’s largest travel trade show brought together more than 18,000 participants, over 1,000 exhibiting brands and more than 1,500 qualified buyers, connecting businesses and industry professionals from across the international travel sector.
Co-located with MICE Show Asia and Travel Tech Asia, the event covered leisure travel, MICE, corporate travel and travel technology. Under the theme “Experiences in Motion: Human-Centred Design in Travel & Tourism”, the exhibition and conference programme examined how changing traveller expectations, technological advances and experience-led innovation were shaping the future of travel.
