How Everyone Can Become part of the Movement Towards a Net Zero Future

With world leaders discussing the challenge of climate change at COP27 in Egypt, Thierry Nicault, Area Vice President – Middle East and North Africa, Salesforce, explains the steps organizations in the Middle East and around the world can take to help tackle the climate emergency

The increasing frequency and unpredictability of extreme weather events demonstrates that no one is spared from climate change. To help mitigate this crisis our planet urgently needs smart solutions. Every organization, government and individual has a role to play.

For companies, their brand, reputation, and financial position all depend on having tangible climate action plans.

Combining Long Term Strategy with Short Term Action

The first priority in their net zero journey must be to reduce emissions. Each organization should set a1.5 C goal aligned with science-based targetswhile focusing on deeply reducing its absolute scope 1, 2, and 3 emissions.

However, reaching these targets is dependent on long-term systemic changes that will take time to perfect. Companies therefore need solutions today that can have a more immediate impact whilst they work towards their long-term emission reduction goals.

Investing in high-quality carbon credits – when made and used well – can play a critical role in an organization’s comprehensiveclimate strategy. Businesses aiming to achieve long-term emission reductions can complement their efforts with high-quality carbon credits. Projects can include forest conservation, tree planting, wind farms, solar cookstoves, or better farming methods.

Closing the Sustainability Talent Gap

To reach a net zero future all roles should be sustainability roles. We’re going to need an army of qualified individuals working together – from carbon accountants to scientists to ecopreneurs. Yet despite both good intentions and pressure to meet ambitious climate goals, businesses are facing a severe shortage of sustainability talent available to help meet their commitments.

Leveraging a company’s existing workforce can be a powerful solution to solving the sustainability talent gap. According to new Salesforce research of 1,297 global workers, over 8 in 10 want to help their company operate more sustainably. While 3 in 5 are eager to incorporate sustainability into their current role, 88% said a lack of investment in training towards those qualifications is stopping companies from reaching their sustainability goals.

By upskilling existing workers who want to make the jump into sustainability careers, companies can source talent for hard-to-fill roles, while helping employees work towards something they’re passionate about.

Understanding Personal and Corporate Sustainability

As sustainability continues to stay at the forefront of stakeholders’ minds, it’s imperative that business leaders combine short term solutions with long term changes to how they operate.

Through re-evaluating how to create sustainability roles, hire and retain sustainability talent – by providing the right tools and training – they can ensure everyone can become part of the movement towards a net zero future.

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