Elevate World, a leading UAE-based global travel and tourism group, announces its participation in Arabian Travel Market (ATM) 2026 from 14–17 September at Dubai World Trade Centre. Held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology”, ATM will provide a platform for Elevate to showcase its expanding destination capabilities, deepen international partnerships and highlight its continued technology transformation. The group will join the Dubai stand organized by the Dubai Department of Economy and Tourism (DET) , reinforcing its long-term commitment to Dubai and the wider UAE and its role in connecting the country’s tourism industry with international demand..
Elevate’s participation comes as Dubai builds on its third consecutive record year for tourism. The emirate welcomed 19.59 million international overnight visitors in 2025, a 5% year-on-year increase from 2024, according to DET. From its Dubai base, Elevate channels international demand to hotels, attractions and experiences across the UAE through a worldwide network of more than 150 tour operators and over 300 strategic partners. Through this network, the group now serves more than one million tourists annually across its global operations. That scale was reflected in 1 million room nights and 54% year-on-year revenue growth in 2025, demonstrating the momentum behind Elevate’s continued expansion.
A key driver of this expansion is Elevate’s ongoing technology transformation, which is creating a more connected and scalable digital ecosystem across the group, helping Elevate and its partners anticipate, understand and respond to demand. Through GoElevate, Yara AI and the Elevate App Hub, partners can access inventory more efficiently, turn market data into demand forecasts and commercial insights, and develop and distribute more relevant travel products across multiple sales channels—helping convert market interest into bookings and bring more travelers to the destinations Elevate serves. At ATM, Elevate will present the next phase of this group-wide transformation, explore new partnership opportunities and introduce AI-driven products and tools designed to support more personalized travel experiences. This combination of practical technology and industry collaboration builds on Engage by Elevate 2026, which connected more than 100 tour operators with over 200 hotels and destination partners through more than 1,500 pre-scheduled meetings.
Samir Hamadeh, Founder & CEO of Elevate World, said: “The UAE is our home and the foundation from which Elevate has grown. We consider ourselves an active part of UAE’s tourism industry, with a responsibility to ensure our partners succeed, bring more international travellers to Dubai and the wider UAE, and create long-term value for the industry. The UAE has shown what is possible when ambition, innovation and collaboration come together. ATM brings the industry together around that shared ambition, and we are proud to join the Dubai stand and showcase our capabilities and the strength of what a homegrown tourism group can deliver on the world stage.”
He added: “The future of travel will be powered by technology, but built on trust. We look forward to sharing the next stage of our transformation and building partnerships that will help shape the future of tourism in the UAE and beyond.”
Elevate now connects more than 100 destinations through an integrated portfolio spanning destination management, cruise services, accommodation distribution, business events and luxury travel. By linking UAE tourism businesses with international markets and investing in technology that strengthens the wider travel ecosystem, the group supports UAE Tourism Strategy 2031’s targets of AED 450 billion in tourism GDP contribution and 40 million hotel guests annually by 2031, alongside Dubai Economic Agenda D33’s ambition to position the city among the world’s top three destinations for tourism and business.
