In a landmark moment for the UAE’s real estate sector, BT Properties, one of Asia’s most trusted development names, officially launched its flagship project, ‘WAADA’, a visionary, master-planned community set in the heart of Dubai South. The grand unveiling took place at an exclusive event hosted at the Grand Hyatt, Dubai Healthcare City, drawing an audience of investors, stakeholders, architects, and dignitaries from across the region.
With more than three decades of experience in delivering large-scale, people-centric developments across Pakistan, BT Properties is now expanding its legacy to Dubai. The launch of ‘WAADA’ marks the group’s strategic entry into the UAE market, underscoring its commitment to shaping the future of community living in one of the world’s most dynamic urban hubs.
Located just minutes from Al Maktoum International Airport and the Expo 2020 Legacy District, WAADA will offer a seamless blend of modern architecture, sustainability, and purposeful design. The development aligns with the Dubai 2040 Urban Master Plan, emphasizing connectivity, green spaces, and an elevated quality of life.
Malik Riaz Hussain, Chairman and Founder of BT Properties, shared an emotional reflection on the company’s journey and mission: “For over 30 years, I have believed that the true measure of success is not what we build, but who we uplift. Bahria Town was never just a real estate venture — it was a mission to transform lives, restore dignity, and give people a sense of belonging. Every city we developed was built on trust, every road on resilience, and every home on hope. And today, as this legacy expands into Dubai through BT Properties and WAADA, our purpose remains unchanged: to build not just structures, but futures. I dedicate this journey to the millions who trusted us, to every worker who shaped our cities, and to every citizen who now calls them home.”
The launch event was led by Ahmed Ali Riaz Malik, Group CEO of BT Properties, who emphasized the deeper purpose behind the project. “At BT Properties, our mission has always been to create developments that go beyond structures. We have always strived to shape communities that reflect innovation, purpose, and long-term value. With ‘WAADA,’ we are proud to bring our legacy to Dubai and contribute meaningfully to its evolving real estate landscape. This project represents our continued commitment to building environments where people can thrive.”
WAADA, a name that translates to “promise,” embodies the company’s enduring pledge to deliver value, security, and innovation. Described by Malik as “a living promise built not just on architectural plans but on three decades of earned trust, scale, and experience,” the community will feature an elegant mix of property types, including signature mansions, townhouses, mid-rise residences, and skyline apartments. Each element is thoughtfully designed to create emotional resonance and practical luxury, with a strong focus on safety, well-being, and human connection.
The project was formally introduced by Mr. Ahmad, Development Consultant of BT Properties, to a high-profile audience of industry professionals, investors, media, and key partners. Guests included UAE-based business families, urban planners, and community leaders.
With lush open spaces, landscaped lagoons, and immersive urban design, WAADA is not just a residential development—it is a lifestyle blueprint designed to inspire. It also reflects a broader evolution in BT Properties’ global outlook, with Dubai becoming a central pillar of its international growth strategy.
Having delivered millions of square feet in premium developments across multiple markets, BT Properties is now bringing its hallmark values of excellence, trust, and innovation to the UAE. WAADA is set to generate strong market interest, backed by the company’s proven track record and compelling development vision.
Rooted in the philosophy of Limitless Living, WAADA represents more than real estate—it reflects BT Properties’ mission to be a catalyst for human-centric growth, long-term value, and meaningful community creation.
