Bringing sustainability into the retail environment

Salim M A – Director Lulu Group International

The UAE’s retail landscape has recently faced numerous challenges not just by the pandemic but by plunging oil prices, economic downturns and tight border controls which has led mall management specialists to leverage on the different aspects of shopping malls to innovate, transform and and think about being sustainable for the distant future.

With fewer tourists, our industry heavily depends on residents to sustain businesses and to get footfall through the door, we constantly need to innovate and offer immersive experiences as well as build malls that are environmentally friendly for the more conscious consumer.

Line Investments & Property LLC has an ongoing commitment to sustainable development and green building practices and hence our latest mall in Dubai, the new Silicon Central reflects that. This unique design ethos in Silicon Central calls for a need to bring greenery into the commercial space. Hence the mall will be populated by plants, water, and natural light, recreating an oasis in the city.

Silicon Central targets the highest certification possible with the LEED Platinum and aims to be an environmentally friendly project, using state-of-the-art technologies for waste management, energy savings, and sustainable services such as a bio-farming facility and electrical charging stations in the car-parking area.

The mall also aims to significantly reduce the company’s water consumption and carbon emissions to the extent of putting more back into the environment than it takes out, resulting in a positive corporate footprint.

This is partly because Silicon Central is part of the Dubai Silicon Oasis, the first eco sustainable district in Dubai focused on low carbon footprint, AI, and technology and is designed keeping the same ethos in mind.

From design to development and construction, the team at Silicon Central were guided by the principles of sustainability and best management practices that ensures the highest health, safety and sustainability standards.

Silicon Central clearly solidifies the vision that Line Investments & Property LLC has in positioning the organisation as a community leader working to support the government’s vision and the local development priorities.

Our vision is to invest in new retail developments like Silicon Central to deliver world-class green shopping mall buildings that set a new benchmark for sustainability standards in the region and worldwide.

The extensive use of natural light is another example of making the optimum use of existing resources. By lowering the overall energy consumption of the mall without compromising on the design, we hope to stay at the forefront of style, technology and sustainable innovation, starting with our Silicon Central project.

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