Wednesday 29th of November 2023

Ariel Arabia is hosting a free, immersive event this weekend in collaboration with Premier Lifestyle and Wellbeing Partners

The event, BLOSSOM, celebrates the all-new Ariel Lavender detergent and will host a series of lavender inspired workshops at the Theatre of Digital Art.

Ariel Arabia – one of the world’s most recognized laundry brands – is partnering with the Theatre of Digital Art (TODA), The LightHouse Arabia and other premier wellbeing and lifestyle experts for the launch of Ariel Lavender. The free, two-day BLOSSOM event will take place this upcoming weekend on Saturday, June 24th and Sunday, June 25th, at TODA, located in Souk Madinat in Jumeirah, Dubai.

Ariel has carefully curated an immersive experience inspired by the brand’s new lavender scented variant that promises 48 hours of lavender freshness and powerful stain removal. As part of the #TimeToBlossom campaign, this event encourages individuals to seize the day, pausing from their fast-paced lives to enjoy a breath of freshness. The campaign serves as a reminder to unlock their true potential, and blossom into the best version of themselves.

Visitors will be immersed in fresh lavender scents and vibrant purple hues, enjoying a series of free wellbeing workshops and sessions that have been thoughtfully designed to capture the stress relieving and mood enhancing properties of lavender.

The jam-packed itinerary includes a captivating talk on the Psychology of Color & Scent by The LightHouse Arabia, Yoga, Meditation and Aromatherapy sessions hosted by TODA, and Embroidery and Painting Sessions conducted by ARTfem and Turquoise Boutique Studio.

The BLOSSOM workshops have been carefully crafted to refresh the mind and revitalize the spirit, easing the stress of life, much like Ariel Lavender eases the stress of laundry.

Limited spaces are available, so to find out more, view the full itinerary, and register for individual sessions, click here:

Head to your nearest supermarket or online retailer to experience the new Ariel Lavender scent firsthand, and embrace your #TimeToBlossom with Ariel Arabia.


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