Al Nabooda Automobiles Unveils the All-New Amarok – The Premium Pickup with Cutting-Edge Features

Al Nabooda Automobiles L.L.C, the official distributor for Volkswagen in Dubai and the Northern Emirates, has announced the arrival of the all-new Volkswagen Amarok to the UAE, redefining the pickup segment in the market. With its ground-up redesign, powerful performance, offroad prowess, and a host of premium features, the Volkswagen Amarok will cater to those who seek both adventure and comfort.

The Volkswagen Amarok emerges with a fresh design, representing a bold leap forward in pickup aesthetics. Boasting powerful turbocharged engines, innovative all-wheel drive systems, and an array of cutting-edge features, the Amarok promises to cater to both professionals and adventure enthusiasts. Its striking exterior design, including a straight and upright bonnet, emphasizes Volkswagen’s unmistakable DNA. The redesigned exterior features powerful LED headlights across all models and IQ.LIGHT – LED matrix headlights on select versions.

K Rajaram, CEO, Al Nabooda Automobiles, said, “We are thrilled to bring the all-new Volkswagen Amarok to our valued customers in the UAE. There has been a strong market demand for a premium pickup, and the Amarok’s reputation as a capable off-roader that can double as a family car makes it an ideal addition to our product portfolio, and we are confident that it will be well-received. We are proud to offer this exceptional vehicle at our showrooms across the UAE, including our new sales center in Al Rashidiya.”

The Amarok comes with a new powerful turbocharged petrol engine, producing an exciting 302 horsepower and 452NM of torque. Equipped with an advanced 4Motion all-wheel-drive system and a differential lock, the Amarok is a true off-roading champion. The 4MOTION system allows for individually adjustable drive modes, with 4 different modes available to conquer any type of surface. Depending on the drive mode, the 4MOTION system allows for distribution of the drive force of the two all-wheel drive systems between the front axle and rear axle.  The fourth mode offers intelligent power distribution to all four wheels via a multi-plate clutch.

VW Amarok Pick Up launch in Dubai, 27th September 2023

The Amarok’s dimensions have been enhanced, measuring 5,350 mm in length, 1,910 mm in width, and up to 1,884 mm in height. The interior combines practicality and luxury, resembling premium Volkswagen SUVs like the Touareg.

Inside the cabin, the Amarok offers a state-of-the-art infotainment system measuring up to 12-inches and a digital cockpit spanning up to 12.3-inches, providing drivers and passengers with cutting-edge connectivity and entertainment options for a comfortable journey. The Amarok offers comfortable and adjustable seats for the driver and front passenger, including lumbar support and up to ten settings in higher specifications. The rear of the DoubleCab provides ample space and comfort for three adult passengers.

Safety and convenience are paramount in the Volkswagen Amarok, featuring over 25 advanced assistance systems to assist drivers and enhance overall road safety, including intelligent speed control assistance, parking assistance, 360-degree all-round view, lane change assistance, and road sign recognition, the Amarok prioritizes effortless and safe driving.

With impressive load and towing capabilities, the Amarok can handle the toughest of jobs, making it a dependable workhorse for professionals and adventurers alike, and boasts a remarkable towing capacity of up to 3,500 kg.The Amarok’s maximum payload has increased to 1.19 tonnes, making it even more capable for various work and leisure tasks. The cargo bed, with a length of up to 1,624 mm, accommodates a Euro pallet loaded sideways or lengthways. Robust lashing rings and various storage compartments ensure secure cargo transport.

The Volkswagen Amarok is available in multiple variants, including the luxurious Aventura and the off-road-focused Panamericana, allowing customers to choose the perfect Amarok that suits their preferences and requirements. All Amarok trims feature LED headlights, a leather wrapped steering wheel, multiple driving modes, and more as standard. The Panamericana and the Aventura come with IQ.LIGHT – LED matrix headlights, a Harman/Kardon premium sound system, 360° camera, park assist plus, and dynamic light assist.

The Volkswagen Amarok starts from AED 149,999 and is now available for viewing and bookings at Al Nabooda Automobiles Volkswagen Showrooms in Dubai – Sheikh Zayed Road, Al Rashidiya, Sharjah, and Fujairah.

To find out more about Volkswagen’s popular models and prices in Dubai and the Northern Emirates, please visit

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