Fashion Arena Prague Outlet joins forces with VFS Global to promote premium retail experiences to Middle East travelers.
Fashion Arena Prague Outlet, part of the VIA Outlets portfolio announces a new collaboration with VFS Global’s Tourism Services Unit to jointly promote the outlet’s appeal to travellers from the Gulf and Middle East region.
This partnership is designed to enhance awareness of Fashion Arena Prague Outlet as a preferred European shopping destination among GCC travellers. Offering over 200 international and Czech fashion brands with year-round discounts of 30%–70%, the outlet is conveniently located just 20 minutes from Prague’s city centre. It operates seven days a week and provides a seamless shopping experience across fashion, sportswear, accessories, cosmetics, and home décor.
Through this collaboration, Fashion Arena Prague Outlet and VFS Global will work together on a coordinated promotional strategy that engages both travel trade professionals and consumers.
The joint efforts will include outreach to travel agents and tour operators across key Gulf cities through roadshows, trade workshops, and shared marketing initiatives. Travel partners will be supported with tailored incentives, VIP group access, and co-branded promotional opportunities.
Consumer-facing activities will focus on influencer-led campaigns, seasonal promotions, and curated shopping experiences that resonate with GCC travellers. These will be complemented by value-added services such as extra discounts, dining vouchers, and VAT refund assistance to enrich the overall visitor experience.
This collaboration reflects a shared commitment to connecting GCC travellers with premium shopping experiences in Europe and to strengthening Czechia’s positioning as a fashion and lifestyle destination.
Fashion Arena Prague Outlet is the largest outlet centre in the Czech Republic and a proud member of the VIA Outlets portfolio. Located just 20 minutes from Prague’s city centre, it offers a premium shopping experience with over 200 international and Czech fashion brands for women, men, and children, including sportswear, accessories, cosmetics, and home décor.
