Tag: Fashion

Apparel Group Launches AIVI, a First-of-Its-Kind AI-Powered Fashion Platform in the GCC

A new chapter for the Group brings fashion and artificial intelligence together, offering more than 15 million customers across the GCC a shopping experience...

Tropical State of Mind: Max Fashion’s High Summer Women’s Collection

Max Fashion’s High Summer Women’s Collection captures the carefree spirit of the season with vibrant colour, resort-inspired silhouettes and effortless everyday style. Verna S. Summer dressing...

Gifts for Him: Timeless Expressions of Style from Mouawad

By Natasha Dury Some gifts are chosen for the moment. Others are selected to become part of a lifetime. Mouawad’s curated collection for gentlemen celebrates...

Quiet Luxury in Motion

MANGO Embraces Soft Elegance with a Refined New Collection Verna S. MANGO introduces a sophisticated new collection centred around understated elegance, fluid femininity, and effortless everyday...

Papillon’s Sparkling Edit of Evening Bags and Jewellery

Verna S. There are accessories that complete a look, and then there are those that become the moment. Papillon’s latest collection of glittering evening bags...

Where Identity Meets Design: Inside the World of IYMAA

By Verna S. In a fashion landscape often driven by speed and spectacle, IYMAA arrives with a quieter kind of confidence. Founded by Riyadh-based engineer...
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Beyond Vision: How Lenskart Is Redefining Eyewear Fashion in the Middle East

In Conversation with Maria Dodero, Marketing Director, Lenskart Middle...