Tag: BurJuman Mall

Why Retail Loyalty Is Shifting from Transactions to Cultural Relevance

By Mary Del Dosso, Mall Director, BurJuman Mall Retail loyalty has often been treated as a transaction. Points, discounts, cashback and limited time offers gave...

BurJuman Mall announces multi-year transformation progress, launches new brand campaign ‘right in the heart’

BurJuman Mall, a Dubai original since 1991, has unveiled its new consumer-facing brand campaign, ‘Right in the Heart’, following a comprehensive, multi-year transformation programme...
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