Interview with Stefan Schopp
Shereen Shabnam
Since stepping into his role as Show Director of Christmasworld on August 1st last year, Stefan Schopp has been infusing the festive decoration industry. Having been a familiar face behind the scenes for many years, Stefan Schopp’s deep-rooted connection with Christmasworld uniquely positions him well to drive the festive decoration industry forward with a fresh influx of innovative designs and a strong commitment to sustainable practices.
This year, Christmasworld dazzles with ‘Decoration Unlimited’, a concept brought to life by Dutch designers Rudi Tuinman and Pascal Koeleman. These talented designers have a long history with the show, skillfully blending exhibitor products into mesmerizing displays that serve as inspiration for shop and window decorations worldwide.
Christmasworld is not just about aesthetic appeal but also sustainability. The ‘Ethical Style’ initiative marks a significant step forward, with an external jury assessing brands on their sustainability efforts. Brands that meet stringent criteria receive a stamp of approval visible on both their stand and in the event catalog, making it easier for visitors to make eco-conscious choices.
The international appeal of the show remains robust, with 78% of exhibitors coming from outside Germany, emphasizing its global impact. Schopp has also championed the integration of technology to enhance the experience.
The Christmasworld Navigator app is a pivotal development, providing far more than just a digital catalog. It includes an interactive hall plan, detailed exhibitor information, and integrates a digital event platform that facilitates networking and matchmaking.
For new exhibitors, Schopp recommends leveraging tools like the Media Package Manager for dynamic digital presentations and participating in ‘Decoration Unlimited’ to maximize their show impact. His favorite part of the show, Hall 4.0, showcases the best in visual merchandising and lighting, attracting professionals designing for expansive spaces such as malls and airports.
Stefan Schopp’s vision for Christmasworld is clear – it is a hub for both trendsetting designs and sustainable practices, ensuring that the industry continues to thrive in a responsible manner. His intimate knowledge of the show’s fabric allows him to weave new trends seamlessly into the event’s rich tapestry, ushering in a new era for exhibitors and attendees alike. His advice for visitors is to allow at least three days to explore and come prepared with good shoes, because the highlights are plentiful and spread far and wide.
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