Natasha Dury
Huda Beauty has done it again, launching a vibrant and captivating collection that has beauty lovers buzzing. Inspired by Huda Kattan’s own love for Ube cake, a sweet, creamy Filipino desset. The Ube Collection introduces a range of electric lilac shades designed to elevate your look with playful sophistication.
This limited-edition collection celebrates color like never before, offering a fresh take on beauty staples with an irresistible touch of whimsy. Whether you’re looking for a flushed glow, a brightened complexion, or a glossy, pout-perfect finish, the Ube Collection delivers it all with Huda’s signature flair.
Lilac Dreams for a Radiant Glow
The Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake redefines your baking routine with a delicate, rosy lilac hue that brightens and blurs. Designed to create a seamless blushed undereye look, this powder is perfect for neutralizing dark tones while adding a soft, radiant touch.
For the ultimate flush, the Blush Filter in Ube Cream offers an ultra-creamy, buildable formula in a shade that blends like a dream. This electric lilac hue brings a fun, modern twist to your cheeks, making it a standout in your makeup routine.
And for lips that steal the show, the Faux Filler Lip Gloss in UUU-Baby is the finishing touch. Its high-shine, sheer lilac formula glides on effortlessly, leaving lips smooth, hydrated, and full of glassy brilliance.
How to Get the Ube Look
This collection isn’t just about individual products—it’s about creating a cohesive, statement-making look. Start with the Blush Filter for a soft, lilac-tinted flush. Set and brighten with Easy Bake, then finish with the luscious shine of Faux Filler Gloss for lips that demand attention.
Why We’re Ubsessed
The Huda Beauty Ube Collection is more than a beauty line—it’s a celebration of bold, unexpected color that feels fresh and entirely wearable. Perfect for making a statement or adding a touch of playful elegance to your everyday look, this collection proves that lilac is the new neutral.
Prepare to embrace the Ube Ubsession—because beauty this sweet is impossible to resist.
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