Attractive ‘Summer Promotion” with up to 75% discounts by retailers launched in Northern Emirates Malls

Line Investments & Property (LIP)malls announces 'Spend and Win' promotions for summer and Eid holidays till 31st August 2021 The shopping mall and management division of Lulu Group International, Line Investments & Property (LIP) announces the launch of a "Spend and Win" summer promotion campaign across three Malls in Northern Emirates; RAK Mall, Lulu Mall... Continue Reading →

Practical and Functional Gadgets

Keep your home safe while on holiday, make your domestic chores easier and keep your family entertained with a selection of gadgets curated by Natasha Dury… eufyCam 2 Pro Your complete Wireless Home Security Solution While we live in a city that is safe and secure, we still need to take proactive steps to make... Continue Reading →

Curating a Sensation of Surprising Notes

Mustafa Alasali, Founder and Owner of Mavroki By Shereen Shabnam The art of creating a signature scent requires not just knowledge and insights into the fragrance industry but a passion for the opulent world of fragrance. We speak to Mustafa Alasali who launched his brand Mavroki in 2018, a niche luxury French perfume house that... Continue Reading →

Discover the Value of a Good Night’s Sleep

LUDOVIC LETRILLART, HASTENS By Shereen Shabnam Hästens recently opened its flagship store in Dubai, in partnership with The Mattress Store Group offering residents the finest handcrafted exclusive beds, expertly crafted to provide the best quality of sleep. We meet with Ludovic Létrillart, Regional Director IMEA of Hästens to find out more about the brand, its... Continue Reading →

MKS Jewellery Presents collection that delicately connects Arabic heritage with luminous charms

Natasha Dury MKS Jewellery recently revealed a perfect collection of stunning jewellery that comprises of a vast array of beautiful pieces, from the treasured Desert Scape Medallion Necklace, to golden celestial rings, and charming hoop and stud earrings. Every feature incorporates artistic details; Be it with the craftsmanship, the personal storytelling or the connection to... Continue Reading →

World Class Entertainment

Interview with Marijana Mihajlovic, Director of Business Development, Experience Hub Shereen Shabnam Experience Hub is the one-stop destination partner and promotional arm of one of the world’s fastest growing leisure and entertainment destinations: Yas Island in Abu Dhabi, which is the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu... Continue Reading →

Joyful universe at the new Swarovski

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter—a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts with a joyful universe that invites you to ‘ignite your... Continue Reading →

Dwell Launches Coach House Furniture and Décor Collection in Stores

On May 24th, the UAE’s leading inspirational homewares brand, Dwell celebrated the launch of the Coach House Furniture and Decor Collection online and in select UAE store locations. The elegant and stylish Coach House Furniture and Decor Collection feature a myriad of diverse pieces spanning from traditional to contemporary furniture, lighting, design-led accessories, artificial floral,... Continue Reading →

Confident, Talented & Inspiring

Nandakumar Vijayan, Director of Marketing & Communications of Lulu Group International Publicity Pundit, Nandakumar Vijayan, Director of Marketing and Communications of Lulu Group International has a gift when it comes to awareness campaigns in retail at a global level. Spearheading the global marketing, communications, CSR initiatives, digital and social media of LuLu Group which operates... Continue Reading →

Celebrating Ajmal’s 70th anniversary With Aristocrat Platinum Eau De Parfum

Ajmal’s founding father, the late Haji Ajmal’s inspired journey takes you through his story of a ‘farmer to a perfumer’ who built his empire on the intricate art of perfumery,  that many have come to love and admire over 7 decades.  Ajmal (whose name means “most beautiful” in Arabic) celebrates its 70th Anniversary, and to commemorate thisjourney, Ajmal has launched their latest fragrance Aristocrat Platinum Eau De Parfum, embodying the memories and success garnered over the last 70... Continue Reading →

Earth Of One Eight Set to Revolutionize Retail Landscape in Middle East Region with Immersive Customer Experiences

Innovative 9m x 3m walk-in pod with abstract geometric face, aims to capture imagination of retailers, customers with latest technology analytics Futuristic concept aligns with Smart Dubai 2021 initiative to transform Dubai into a futuristic destination In a bid to bring customers up close and personal to their favorite retail brands and allow them to... Continue Reading →


THE NEW LIMITED EDITION BOTTLE YSL Beauté introduces a new limited edition that electrifies the iconic Eau de Parfum bottle, like a hot summer night: the bottle charged with the most iconic emblem of rock music: the bolt. Like lightning, she is the light, that even just for a second, turns light out of night.... Continue Reading →

Healthy and Delicious

Eat Well Restaurant at Dubai Herbal & Treatment Centre Shereen Shabnam Years ago, while searching for ayurvedic massages in Dubai, I came across Dubai Herbal & Treatment Centre and became a regular visitor - even more so when they opened the Eat Well Restaurant that literally heals your relationship with food because each dish is... Continue Reading →

Fusion of Delightful Flavours: Mamak

By Shereen Shabnam After over a decade of living in Kuala Lumpur, we moved to the UAE and missed eating freshly made Roti Canai with delicious frothy Teh Tarik in the mornings finding out that the local parathas just did not give the same satisfaction. Until we found Mamak based in the Al Wasl Square next to... Continue Reading →

Pastificio Propaganda: The New Miami Speaks Italian

PASTIFICIO PROPAGANDA Restaurant represents the most significant international projection of RPM Proget studio, a team of professionals who, starting from the varied and dynamic reality of Rome, have extended their design path to other cities in Europe and the United States, in particular in Florida, where they started a project of great commitment and satisfaction... Continue Reading →

Grooming Gift Sets By Diggn’It

Diggn’It, the all-natural beard care brand has the ultimate beard care kits carefully curated  to suit the needs of every gent who tends to rock a beard or stash, boasting of the most desired products and tools to shape up well. These kits, inspired by Barber Shop essentials, includes the brand’s latest full-service kit, The... Continue Reading →

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