Fragrances

Turning Scent into a Language of Identity: Street Origins

Natasha Dury For generations, fragrance was often viewed as the...

Scent, Skin and Story: Emma Hamsa’s Debut Redefines Modern Perfumery

Natasha Dury With fragrance deeply tied to identity, ritual and...

Discover Heritage & Nahar by Batlah

Curated scents for the discerning connoisseur Natasha Dury Batlah, the Saudi-born...

The King of Perfume, Poland Moosa’s Fragrance World, Celebrates Presence in 150+ Countries at Dubai Expo City

The celebrations marking Fragrance World’s presence in 150 countries...

‘Fragaria’ from The House of Creed

A Radiant Ode to Strawberry Fields Natasha Dury The House of Creed, renowned for its mastery of fine fragrance and artisanal excellence, introduces its newest feminine...

A Symphony of Scents: Jaeger-LeCoultre and Nicolas Bonneville Redefine Olfactory Elegance

Shereen Shabnam Jaeger-LeCoultre, the revered Swiss watchmaker, unveils a transformative collaboration with acclaimed French perfumer Nicolas Bonneville under its Made of Makers programme. Known for fostering connections...

HALLOWEEN Launches My Wish in the UAE: A Fragrance That Embodies Inner Desires and Timeless Elegance


Now available at L'Etoile and Debenhams, this captivating scent invites women to embrace their unique magic HALLOWEEN introduces My Wish to the UAE, an exquisite...

Get Perfumed: Scent Layering for maximum effect

Natasha Dury Scent layering is a technique used to create a unique and personalized fragrance experience by combining two or more perfumes. The number of...

 ‘Sherwood’ is the latest scent from Memo Paris

We recently ventured out to Amazonico in DIFC to meet with Parisian fragrance house, Memo Paris to get to know Sherwood, a new scent...

Elizabeth Arden White Tea Eau De Parfum

A New Scent of Wellbeing. White Tea celebrates the pleasure of a life finely crafted. Discover the simple joy of defining a moment for yourself...
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