Get ready to see Cariuma all over the Olympic Games
Cariuma, the visionary B-Corp and conscious sneaker brand that places people at the heart of its mission, is pleased to announce it has worked with three Olympic Skateboarding Federations to craft better-for-the-planet uniforms for the Paris 2024 games, supporting these teams in reaching new limits. The Netherlands, Portugal and Slovakia Skate Teams will wear uniforms that bear symbols unique to the country they represent. These uniforms will also plant trees, donating one tree to the brand’s in-house reforestation program for every piece of clothing sold.
Cariuma believes that sustainability should be central to the future of all sports, creating with ethos and intentionality at every level. Each federation is outfitted with uniforms that have been designed by award-winning São Paulo-born creative Pedro Andrade, the founder of Brazilian Streetwear Brand Piet. The unique aspects of each country inspired Pedro. “My inspiration for creating these uniforms came from iconic soccer shirts from the 90s and 2000s. As a good Brazilian, my passion for soccer and its references was inevitable, and I believe that many people like me have fond memories of soccer uniforms, bringing a sense of unity; with this in mind, I looked for references in each country to create scenes that would bring, even if subtly, a nostalgic feeling when someone saw or wore these pieces. The shape of the pieces is oversized for better comfort and versatility. What changed from garment to garment were the graphics and cut-outs. The shorts are designed to reference a mix between soccer and basketball and have a heritage look.”says Andrade.
With the aim of reducing overall carbon emissions even further, the federation kits were created with sustainable materials and made entirely in Portugal using recycled fabrics and organic cotton throughout their production. All factories in the supply chain hold comprehensive certifications, ensuring the highest standards. Cariuma’s commitment to sustainability and the environment extends to using recycled PET bottles for the main fabrics, contributing to a more sustainable future. The production of recycled PET uses about 90% less water than virgin polyester, and converting PET into recycled polyester requires far less energy than producing regular polyester. In fact, 33% to 53% less energy is needed.
“Cariuma is focused on bringing its ethos and positivity to skateboarding. We are honoured to work alongside Pedro, the Netherlands, Portugal and Slovakia Skate Teams to share our message on an incredible platform, such as these Olympic games. I have been skateboarding since I was 10 years’ old, and it’s a dream to watch the impact we have created within the community. We are a nascent brand, but we hope to make a massive impact by creating something better from the jump while giving back. We have planted over 2.5 million trees in the Brazilian rainforest since starting our program three short years ago, and we are very excited about what the future holds. The brand is in a very special moment, and the Paris Olympics come at a time when it all makes sense, in huge alignment with our global wholesale growth and our expansion with international omni-channel partners,” says Fernando Porto, Co-Founder of Cariuma.
Cariuma has a longstanding relationship with their skateboarding and surf teams and has over ten athletes participating in the summer games for street and park-skateboarding events hailing from Brazil, The Netherlands, the United States, Slovakia, Spain, and more. The brand is thrilled to see them through this exciting step and watch them grow. Team riders Roos Zwetsloot (Netherlands), Gustavo Ribeiro (Portugal), and Richard Tury (Slovakia) will don uniforms from their native countries.
The uniforms can be purchased at Cariuma.com, select skate shops globally, and also through partners such as Ericeira Surf and Skate and Norte Shopping in Portugal.
