Founded by Colin Sapire — the innovator who revolutionized personal blending with NutriBullet® NutriBullet®️* – and now again with the Beast blender
With health and wellness becoming an increasing priority across the Middle East, Beast Health LLC — the design-driven wellness technology brand founded by Colin Sapire, the creator who transformed personal blending with NutriBullet®️*— has officially launched in the region through Antwork Trading LLC.
More than just another kitchen appliance, Beast Health’s sleek, design-led blenders are crafted for modern living—where wellness, technology, and design intersect. Featuring a minimalist aesthetic and thoughtful engineering that preserves nutrients and delivers smoother blends, Beast Health transforms the simple act of blending into a daily ritual of wellness and style.
The brand’s patented technology delivers smoother, more efficient blends that preserve nutrient integrity, while smart safety sensors and intuitive design elevate both functionality and everyday use. Built on the idea that healthy living should be simple, intentional, and beautifully designed, Beast Health brings to the Middle East a new approach to everyday wellness. The brand’s tools reflect a deeper philosophy: that wellbeing starts with daily habits, not drastic changes.
The brand’s arrival coincides with the region’s heightened focus on wellbeing, reflected in initiatives like the Dubai Fitness Challenge and a nationwide push toward healthier, more active lifestyles. With wellness becoming a part of everyday culture, Beast Health aims to make it easier for people to create nourishing habits at home through products that are simple, reliable, and built to last.
Speaking about the launch, Colin Sapire, CEO & Founder of Beast Health LLC, said: “For me, wellness isn’t about perfection or performance — it’s about how we feel every day. With Beast, we wanted to create tools that fit seamlessly into modern life, helping people make small, lasting choices for their health. The Middle East is one of the most exciting places in the world right now for wellness innovation, and we’re proud to be part of that story.
“From fitness to nutrition to mindfulness, the region has seen a cultural and economic shift toward wellbeing — with government-led initiatives, community wellness programs, and a growing consumer demand for healthier living. The arrival of Beast Health aligns with this national focus, offering thoughtfully designed, durable, and safe wellness tools that support this evolving lifestyle movement,” he added.
Antwork Trading LLC, the UAE-based distribution company representing the brand, sees Beast Health’s entry in the Middle East as a natural fit for the region’s design-conscious, health-focused audience. “Consumers in the region are increasingly investing in quality-of-life products — those that combine design, performance, and purpose,” said Mariya Khilawala, Partner at Antwork. “Beast Health perfectly embodies that shift: it’s not just an appliance, it’s a reflection of how people want to live today.”
With its launch, Beast Health aims to inspire a new generation of health-conscious consumers — individuals who value both aesthetics and authenticity in their wellness journey. The product is available through www.beasthealth.me.
Follow Beast Health on Instagram: Beast Health Middle East
