Amadeus, a global leader in travel technology, has announced a new collaboration with Sharjah Airport Travel Agency (SATA), one of the UAE’s most established travel companies, to deliver state-of-the-art solutions that enhance customer experiences and support SATA’s growth strategy.
Through this partnership, SATA will adopt a suite of Amadeus’ advanced travel technology solutionsdesigned to streamline operations and bring greater value to customers. These include Web Services, Master Pricer Travel Board (MPTB), Fare Optimizer, ATC Reissue & Refunds, and NDC[X], enabling SATA to expand its offerings and deliver more personalized, efficient, and competitive travel services.
Mohamed Elgedawy, General Manager at Sharjah Airport Travel Agency, commented: “Partnering with Amadeus allows us to continuously innovate and deliver greater value to our customers. With these solutions, we can enhance efficiency, broaden our offerings, and ensure our services remain among the most competitive in the UAE.”
Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, said: “We are proud to begin our collaboration with Sharjah Airport Travel Agency, a forward-thinking partner that shares our vision of innovation in travel. With our advanced solutions, SATA will be well-equipped to enhance its customer offerings, maintain its strong market position, and continue growing as one of the UAE’s leading travel service providers.”
Founded in 2001 and owned by Sharjah Airport Authority, SATA operates 10 branches across the UAE and is the Passenger Sales Agent for Flynas, the Saudi-based private airline. It is also the Passenger Sales and Service Agent for Egypt Air (Sharjah and Northern Emirates), Passenger Sales Agent for Uzbekistan Airways and General Sales Agent for PIA ( Sharjah and Northern Emirates). With a mission to provide excellent, value-for-money services and a vision to be recognized as a leader regionally and globally, SATA has consistently embraced technological advancements to remain at the forefront of the industry.
This collaboration underscores Amadeus’ commitment to empowering leading travel companies in the UAEwith next-generation technology, reinforcing its role as a trusted partner in shaping the future of travel in the region.
