Innovate Living’s AED 230M Villa Redefines Quiet Luxury in Dubai
In a city known for architectural spectacle and grand ambition, Innovate Living has quietly set a new benchmark for refinement with Allegra, a newly sold 28,154-square-foot villa on Palm Jumeirah’s prestigious G Frond. Listed at AED 230 million and sold through Sotheby’s International Realty, this exceptional property is not just a transaction – it’s a statement. A statement of restraint, elegance, and a growing demand for quiet luxury in Dubai’s super-prime market.
Inspired by the breezy charm of Southern California and the sophistication of a Manhattan penthouse, Allegra brings a distinctively international sensibility to the Palm. From its neutral palette and plush textures to its open-air design that flows seamlessly between indoor and outdoor living, the home exemplifies a modern philosophy of calm, curated living. Built in 2022, it reflects Innovate Living’s signature style: architecture that speaks softly, but with unmistakable authority.
The villa’s design masterfully balances form and function. Expansive windows flood the interiors with natural light, accentuating a palette of high-contrast marbles, warm woods, and light timber flooring. At its heart, a 23-meter infinity pool overlooks the Arabian Gulf, offering uninterrupted sea views and private beach access. It is an invitation to embrace Dubai’s coastal lifestyle in its most elevated form.
Inside, Allegra unfolds in layers of thoughtful design. A 9,000-square-foot basement houses a private cinema, state-of-the-art Technogym fitness centre, and an impeccably styled man cave with spaces designed not just for function but for presence. The show kitchen, connected to the family living area, is fitted with professional-grade appliances and designed with a fluid, open layout that turns culinary preparation into performance art. It’s not just a kitchen but a celebration of form, precision, and daily ritual.
Beyond its architectural beauty, Allegra is a home built for living well. Fully furnished with pieces from iconic design houses such as Minotti, Poliform, and Paola Lenti, every corner of the residence is curated for visual and tactile harmony. A private executive office, Crestron smart home technology, and serene outdoor lounges complete the picture — an enclave of refinement where every detail has been considered.
Spearheaded by Honey Deylami, Executive Partner at Sotheby’s International Realty and one of Dubai’s most prominent brokers, the sale of Allegra cements a growing shift in the luxury market: away from ostentation, and toward discretion, purpose, and exceptional quality. Her track record of brokering landmark sales in the region’s most exclusive enclaves speaks to the discerning expectations of today’s global clientele.
As Dubai’s property landscape matures, Allegra stands as a defining symbol of what luxury means now: a sanctuary of intentional design, infused with authenticity and sophistication. With this record-breaking villa, Innovate Living continues to shape the future of high-end real estate in the region, crafting homes that are not only architectural marvels but expressions of personal identity, lifestyle, and taste.
