Adamas Motor Group appoints UNO Motors as Ineos Grenadier partner in Libya

Adamas Motor Group is delighted to announce the appointment of UNO Motors as a dedicated INEOS Grenadier partner in Libya. UNO Motors is currently operating from a temporary facility and will focus on establishing the INEOS brand in the local market, emphasizing excellent customer service and aftersales care. A brand-new stand-alone showroom is currently in development and is expected to be completed in 2025.

Combining rugged British spirit and design with German engineering precision, the INEOS Grenadier 4X4 is a tough, go-anywhere vehicle with best-in-class off-road capability, paired with the premium comfort, refinement, and quality standards expected by today’s drivers.

This new vehicle has received an overwhelmingly positive reception in the Middle East since the initial deliveries commenced in 2023 and this latest step in network expansion underscores strong confidence in the future of the INEOS brand. 

Karl Hamer, Chairman & CEO of Adamas Motor Group, commented: “The appointment of UNO Motors as our dedicated partner in Libya marks a significant milestone for the INEOS Grenadier brand in the region. Libya presents a unique opportunity to introduce the rugged yet luxurious Grenadier to an adventurous audience who value durability, capability, and premium quality. We are confident that UNO Motors’ expertise and customer-centric approach will drive the success of the Grenadier in this market.”

Moataz Abdulrahman Mohamed Ben Gleil of Uno Motors added: ”We are thrilled to partner with Adamas Motor Group to bring the INEOS Grenadier to Libya. This is a vehicle built for our terrain and lifestyle, combining toughness with modern technology and comfort. We look forward to building a strong community of INEOS Grenadier owners and delivering exceptional service that matches the high standards of this remarkable 4X4.”

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