Alshaya Group Partners with Ulta Beauty
In an exciting development for beauty lovers across the Middle East, Alshaya Group, one of the region’s most dynamic retail franchise operators, has announced a major partnership with Ulta Beauty, the largest specialty beauty retailer in the United States. The collaboration marks the highly anticipated debut of Ulta Beauty stores in the Middle East, with the first locations expected to open by late 2025.
For decades, Ulta Beauty has been a beloved name across America, offering an inclusive range of cosmetics, skincare, haircare, and fragrance products, alongside salon services — all under one roof. With over 1,400 stores across the United States and a growing online presence, the brand has revolutionized the beauty retail experience, bringing together an array of brands and services in a single, vibrant space. Following a recent expansion into Mexico, the partnership with Alshaya Group signifies Ulta Beauty’s next bold step into international markets.
“We are incredibly proud to partner with Ulta Beauty to bring this long-awaited brand to the Middle East,” said John Hadden, CEO of Alshaya Group. “We know that our customers are excited to visit the region’s first Ulta Beauty stores, and we look forward to partnering with one of the most loved beauty retailers.”
Ulta Beauty’s arrival is poised to transform the regional beauty landscape, offering Middle Eastern consumers an immersive, one-stop destination for premium and accessible beauty products alike. The brand’s diverse and community-driven approach to beauty is expected to resonate strongly in a region known for its passion for self-expression, luxury, and personal care.
Kristin Wolf, Senior Vice President of Enterprise Strategy and New Growth at Ulta Beauty, emphasized the significance of the move: “Our partnership with Alshaya marks an exciting opportunity to expand Ulta Beauty’s differentiated business model to a new market, as part of our overall growth strategy. We know the power of beauty is universal, and we look forward to reaching a new community of beauty enthusiasts in the Middle East.”
With its deep understanding of regional markets and a portfolio of over 70 globally celebrated brands, Alshaya Group is perfectly positioned to introduce Ulta Beauty’s signature experience to a new generation of beauty lovers. From trendsetting makeup and skincare collections to a curated range of wellness products and salon services, the new Ulta Beauty stores will offer something for everyone — whether a seasoned beauty aficionado or a curious newcomer.
This partnership not only marks the expansion of one of the beauty industry’s biggest names but also reflects the Middle East’s growing influence as a global beauty and lifestyle destination. As anticipation builds, one thing is certain: Ulta Beauty’s arrival will usher in a fresh chapter of innovation, inclusivity, and creativity in the region’s ever-evolving beauty scene.
