Having launched its new collections, Virgio sets a new standard for fashion that’s both stylish and responsible.
Virgio, a pioneer in sustainable fashion and one of India’s fastest-growing fashion brands, has made its international debut after officially launching in the United Arab Emirates (UAE). With the unveiling of its highly anticipated ‘Nu Bohème’ and ‘Stripe’ collections, Virgio, building on its strong presence in India, is bringing its signature blend of contemporary style and environmental consciousness to a discerning UAE audience.
As consumers worldwide increasingly consider their environmental impact, Virgio provides a compelling alternative by merging cutting-edge designs with responsible practices. This approach is thoroughly reflected in the brand’s latest collections. The ‘Nu Bohème’ collection celebrates the free-spirited aesthetic of boho fashion with a modern twist. Featuring Schiffli fabrics, it includes flowy dresses and versatile tops designed for both casual and semi-formal occasions. On the other hand, the Stripe collection brings a refreshing take on timeless patterns, crafted entirely from breathable cotton to suit the UAE’s warm climate.
Sharing his thoughts, Mr. Amar Nagaram, CEO and Co-Founder of Virgio, said, “We’re living in a world where consumers are becoming increasingly conscious of their environmental footprint. This has also impacted their preferences and expectations from brands globally. At Virgio, we are offering clothing options that are not just trendy or fashion-forward but also uphold our commitment to sustainability and ethical practices. After experiencing phenomenal growth in India, we are excited to expand into the UAE market and aim to cater to a vibrant and fashion-conscious audience while staying true to our principles. Our latest collections highlight this vision, blending contemporary trends with comfort and responsibility. The UAE’s focus on responsible consumerism makes it an ideal destination for Virgio, and we are thrilled to contribute to the region’s shift toward mindful fashion choices.”
Virgio’s launch in the UAE comes on the back of its rapid rise in India which has been fueled by its unwavering commitment to sustainability, ethics, and innovation. Founded in 2023, Virgio achieved 200% quarter-on-quarter revenue growth and gained over 60,000 customers in its first year. The brand’s pro-planet initiatives, such as reducing garment carbon footprints through energy-efficient and renewable technologies, have resonated strongly with eco-conscious consumers. On average, Virgio garments save 1,000 liters of water, 20 MJ of energy, and 4 kg of CO2-equivalent emissions per garment.
Today, Virgio has a strong presence on e-commerce platforms including Myntra, Nykaa Fashion, and Ajiogram. To further strengthen its reach across India, the brand has also opened its first brick-and-mortar store in New Delhi, with another store that opened 15th of December. With this launch, Virgio reaffirms its mission to create a lasting impact on the global fashion industry while empowering consumers with sustainable and stylish choices.
