The National Tourism Organization Of Serbia Unveils Its New Tourism Campaign At Dubai Expo 2020

Delegates and representatives from the Serbian tourism industry shared presentations highlighting the various attractions the country has to offer

H.E Stanimir Vukićević, Ambassador of the Republic of Serbia to the United Arab Emirates, Mrs. Marija Labovic, CEO of Serbia’s National Tourism Organization and Serbia Pavilion Director Mr. Igor Kovacevic

The National Tourism Organization of Serbia unveiled its new global tourism branding on 11 January 2022 during a presentation at the Serbia Pavilion at EXPO 2020 Dubai, as it plans to maintain Serbia’s position as one of the fastest-growing leisure and business travel destinations in Eastern Europe. H.E. Stanimir Vukićević, Ambassador of the Republic of Serbia to the United Arab Emirates and Serbia Pavilion Director Mr. Igor Kovacevic were also in attendance at the event.

Serbia’s tourism product was showcased by the National Tourism Organization, which included short holidays in Serbian towns, active vacations in the wilderness, natural beauty, and events held in the country.

The presentations also focused on the country’s cultural and gastronomic offerings, making it an ideal destination for family travel and its capabilities to be a leading meetings and events destination.

Mrs Marija Labovic, CEO of Serbia’s National Tourism Organization, spoke at the event, encouraging guests to explore Serbia’s many adventures, natural attractions, and cultural diversity while promising them a unique and enticing experience.

Marija Labovic, CEO of the National Tourism Organisation of Serbia, said: “We consider the UAE to be one of our top markets due to its excellent airline accessibility and the fact that UAE citizens do not require a visa to enter Serbia.

“Serbia has everything to offer discerning visitors, and Expo 2020 Dubai is an excellent opportunity to present Serbia as a tourist destination to potential guests.

A total of over 40 delegates, including hotels, destination management companies, and other representatives of the Serbian tourism industry, attended the event to network with local tour operators and travel agencies from the UAE.

Labovic added: “The event was held to show our commitment to setting a new standard for travel through safety and unique experiences as well as to strengthen relationships with business partners and find new ways to increase the number of visitors from the UAE and the wider region.”

The event, which was the National Tourism Organization of Serbia’s first physical event in the UAE in three years, aimed to identify, develop, and implement growth opportunities for the benefit of all stakeholders. Furthermore, it seeks to contribute to the Serbian economy by improving, expanding, and promoting tourism.

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