THE ITALIAN CULTURE OF ART AND DESIGN: CUSTOM LINE AND VENINI

By Shereen Shabnam

Two of my favourite brands have just joined hands to create beautiful art pieces and both are known globally as leaders in their industry. Custom Line, the Ferretti Group brand that creates unique yachts to reflect their owners’ personality and lifestyle on the water, and Venini, the storied artistic glass company known worldwide for the excellence of its creations.

Both parties will be presenting their masterpieces and new products at the international events, from the Ferretti Group Private View in Monte Carlo to the Fuori Salone at the Milan Furniture Fair, and from the Cannes Yachting Festival to the Monaco Yacht Show.

Heritage, Italian design, quality, hand craftsmanship, ongoing innovation and exclusiveness are the values shared by these two pinnacles of Made in Italy excellence, which for a whole month will offer customers unique emotions and experiences.

During the Fuori Salone, the most eagerly awaited international design event of the year, the VENINI boutique in Via Montenapoleone in Milan and CUSTOM LINE celebrated their partnership with an exclusive exhibition dedicated to the union among the art in naval tradition, design and contemporary art.

The creations presented by VENINI include the iconic Plate by Tapio Wirkkala and Acqua by Michela Cattai, not to mention Otto by Luca Nichetto and Celesti by Atelieir Oi.

In parallel with the Salone del Mobile, the two brands will also continue their joint activities during the top events that welcome in the new yachting season. At the Ferretti Group Private Preview, the exclusive international yachting event at which owners and guests can find out about the new products launched in 2021, such as the Custom Line Navetta 30, the Cannes Yachting Festival, the Genoa Boat Show and the Monaco Yacht Show, the timeless designs created by Venini will be featured on Custom Line yachts.

Customers will have the chance to admire the artistic harmony generated by this creative partnership, characterised by a rich variety of styles and forms of expression.

Custom Line and Venini, two of the world’s most iconic luxury brands, are the epitome of Italian design at its most sophisticated and in the coming months they will continue to surprise fans with new projects permeated by their hallmark creative quality and fine hand craftsmanship.

#GlobalTrendMonitor  #CustomLine #Venini #Yacht #Art #Design #InteriorDesign #LuxuryBrands #magazineUAE #magazine #mediaUAE #UAEbusiness #myDubai 

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